We prioritize structured, high-density HoReCa ecosystems over shallow global scraping. Every venue is parsed, normalized, and timestamped.
The Netherlands is where Keggly Insights is built and battle-tested. High HoReCa density, strong cocktail culture, premium brand competition, and transparent online menu availability make it the ideal proving ground.
Tracked = venue menu parsed, items extracted, brands normalized, records timestamped. Not scraped headlines - structured intelligence.
Census-grade brand discovery, ready for commercial use. Same methodology as NL, same depth.
4,000+ venues parsed, 24% on-trade coverage. Strong urban cocktail concentration in Brussels, Antwerp, Ghent.
4,200+ venues parsed across major UK markets. Pub-density backbone plus London/Manchester cocktail scene.
2,700+ venues parsed, 13.5% on-trade coverage. Cocktail + wine + spirits balance unique to Iberian market.
540+ venues parsed, near-saturated brand coverage. Warsaw and Kraków primary, regional expansion in progress.
First parsing waves done, brand discovery still expanding. Useful for first-look analyses, not yet census-grade.
Lead-driven expansion. We unlock new markets as client portfolio needs concentrate.
Need a different geography? We can scope coverage for any market with sufficient online menu availability.
Some on-trade markets have strong internal sales data but limited external visibility. CGA and NIQ have established on-premise measurement in a defined set of markets; in the rest, commercial teams operate on distributor reports and trade visits alone.
Keggly adds the menu-level layer in those markets: what is listed, how it is priced, and which competitors appear venue by venue. It does not replace volume data. It explains what volume data cannot see.
Not every venue matters for every brand. We classify venues across multiple dimensions so you can target precisely - by type, positioning, category focus, and geography.
This enables tier-based activation, city-level penetration mapping, and concept-matched targeting.
Independent vs chain. Different compliance patterns, different approach.
Cocktail-forward, beer-focused, wine-led, food-primary. Derived from actual menu composition.
Derived from menu prices. Budget, mid-range, premium, luxury.
Google rating, review volume, urban density cluster. Proxy for venue quality and traffic.
We extract and normalize across all major beverage categories. Cocktail ingredient decoding adds depth beyond simple brand listing.
Category expansion follows client demand and cocktail structure mapping. If it's on a menu, we can parse it.
Menu intelligence loses value with age. We maintain freshness through rolling re-parsing and transparent timestamping.
We don't claim every venue everywhere. Deep, structured coverage of focused markets.
Every data point traces to a parsed menu source. No estimates, no interpolation, no "likely listed".
Menu presence, not back-of-house stock. What's listed, not what's stored.
We track presence and pricing. We do not estimate pour volumes or sales.
Coverage is focused on execution-critical venues where brand decisions are made.
Tell us your brand and geography. We'll show you what we already cover and what we can add.