On-trade menu intelligence platform

The truth is on the menu

We parse real venue menus and show you brand presence, competitive gaps, and pricing - venue by venue.

9,000+ on-trade menus parsed across NL

9,000+ venues parsed Spirits · Beer · Wine · Cocktails · Mixers · Craft soda · Non-alc · Kombucha 6 countries Updated weekly

Your distributor says "delivered." We show what's actually on the menu - brand by brand, venue by venue.

Venues confirmed194
Category rank#3 premium gin
Avg menu priceEUR 11.50
Amsterdam67
Rotterdam28
vs Bombay Sapphire247 venues (+27%)
Venues with gin, without you89
Competitor visible34
Open territory (unbranded)55
Bar BotaniqueAmsterdam - Bombay on menu
De YsbreekerAmsterdam - generic "G&T"
WaterkantAmsterdam - no gin listed
Vodka Base spirit 93% unbranded
Coffee liqueur Liqueur 95% unbranded
Named - "EM with Kahlua" Inferred - Absolut on shelf + EM on menu Open - no brand signal = target

Every data point traces back to a menu

Venue URL, timestamp, brand, price
Not estimated. Not projected. Parsed

Craft Cola - Netherlands

[DEMO]
680+ Venues with craft cola
12 Brands tracked
EUR 3-6 Price spread
Top 5 by venue count
1 Fritz Kola 285 venues avg EUR 4.50
2 Karma Cola 124 venues avg EUR 4.00
3 Afri Cola 89 venues avg EUR 3.75
4 Cube Cola 52 venues avg EUR 5.00
5 Ritchie 38 venues avg EUR 4.25
Parsed: Feb 2026

Specialty Beer - Netherlands

[DEMO]
1,200+ Venues with specialty beer
40+ Brands tracked
EUR 4-8 Price spread
Top 5 by venue count
1 Duvel 182 venues avg EUR 5.50
2 La Chouffe 156 venues avg EUR 5.75
3 Leffe 123 venues avg EUR 5.00
4 La Trappe 74 venues avg EUR 6.25
5 Westmalle 61 venues avg EUR 6.00
Parsed: Feb 2026

See our methodology →

Most portfolios look stronger in reports than on menus

"A specialty distributor discovered 81% of their exclusive portfolio had zero on-trade menu presence in the Netherlands. They got a target list their field team could work with Monday morning."
From Keggly Insights portfolio analysis, 2025
Venue Intelligence

Relevance beats ratings

A premium cocktail bar and a student pub can both have 4.8 stars on Google. Only one is right for your EUR 45 single malt.

We profile every venue across type, tier, price level, drinks focus, and full pour list. So your field team visits the right accounts, not just the nearest ones.

See venue intelligence →
Bar Oldenhof Cocktail bar
Premium tier Classic cocktails Amsterdam Centrum
What they pour
Gin Tanqueray, Hendrick's, Monkey 47
Vodka Ketel One, Belvedere
Rum Havana Club, Plantation
Tequila Patron, Casamigos
Beer Brand, La Chouffe, Duvel
Cocktail Analysis

Ingredient slots are market share

Menus say "Negroni - EUR 12." They don't say which gin. In 136 out of 178 NL Negroni listings, the gin brand is unnamed. The ingredient slot is open - and nobody is tracking who fills it.

We decode what's inside every cocktail, venue by venue.

Cocktail NL Venues Key Ingredient Status
Espresso Martini 422 Coffee liqueur Open
Aperol Spritz 355 Aperol Locked
Pornstar Martini 282 Passion fruit liqueur Open
Negroni 178 Gin Open
Margarita 78 Triple sec Open
Parsed: Feb 2026
Competitive & Gap Analysis

Find the menus your competitors already own

Pick a category. We show every brand that appears on NL menus, ranked by venue count. Your brand, your competitors, and the gaps between them.

Not market estimates. Actual menu listings, venue by venue.

Get your competitive snapshot →
Cognac - NL On-Trade [DEMO]
Hennessy
50
Remy Martin
30
Courvoisier
15
Martell
8
Your brand
0
50 venues serve cognac but not your brand. These are your target accounts - filtered by tier, city, and venue type.
Data: Feb 2026

Built for teams that execute

Three teams, one data layer.

Execution starts with clarity

Presence

Where are we actually listed?

Every venue, every menu line, every price. Parsed from websites, PDFs, and photos.

Gaps

Where are we missing?

Venues where your category exists but your brand doesn't. Open ingredient slots in cocktails.

Competition

Who replaced us?

Competitive displacement, price undercutting, brand-for-brand comparison at venue level.

Action

Which accounts should we visit Monday?

Prioritized target lists. Field-ready. Sorted by gap size, venue tier, and geography.

See all capabilities →

How it works

From strategy to execution.

Starter

1 brand, 1 market. Presence, basic competitive view, venue exports.

From EUR 199/mo
Growth

5 brands. Full gap analysis, cocktail decoding, field-ready targets.

From EUR 559/mo
Enterprise

30+ brands. Monitoring, multi-market, dedicated support.

Contact sales
Start with validation. Scale when the gap is confirmed. →

From menu chaos to structured intelligence

Raw menu text goes in. Actionable brand data comes out.

What a menu looks like
Cocktails
Espresso Martini · 14
Negroni · 13
Vodka Mule (Ketel One) · 12
Aperol Spritz · 11
Gin & Tonic · 10
---
Bieren van de tap
Brand · 4.50
La Chouffe · 5.50
IPA van de maand · 6
What Keggly extracts
Cocktail Espresso Martini EUR 14 · coffee liqueur: open
Cocktail Negroni EUR 13 · gin: open
Cocktail Vodka Mule EUR 12 · vodka: Ketel One
Beer Brand EUR 4.50 · Tap · Pilsner
Beer La Chouffe EUR 5.50 · Tap · Belgian Blonde

Start with what you need

One brand, one market. Monthly pricing, minimum 3-month commitment.

Starter
1 brand, basic competitive view, venue list + export.
From EUR 199/mo

See all plans →

See where your brand is actually poured

Name your brand and market. We'll show you the venues, the competitors, and the gaps.