See your entire portfolio on real HoReCa menus

Account-level visibility across independent and chain venues. Where you're under-listed, over-exposed, or missing cross-sell opportunities.

Map your portfolio See sample report →

Portfolio coverage snapshot [DEMO]

Total brands in portfolio 14

Venues with 1+ brand listed 847

Avg brands per venue 1.8 of 14

Cross-sell gap 68% headroom

Venue type split

28% chain

52% independent

20% gap

Chain

Independent

Not covered

Shipment doesn't equal activation

You see what moved through the warehouse. You don't see how the portfolio appears on the menu. Some SKUs dominate. Others never make it to print. Cross-sell logic breaks at venue level.

Execution leakage happens at account level - and it's invisible in ERP data.

Where your portfolio underperforms

You serve 847 venues. Most carry 1-2 of your 14 brands. That's not coverage - that's an introduction. The accounts you already serve are your highest-ROI expansion opportunity.

See how portfolio stacking works →

Venue portfolio stacking [DEMO]

Top 10 accounts by potential

Venue	Your brands	Competitor	Gap
Bar Botanique	2	5	4 SKUs
Cafe Luxembourg	1	4	6 SKUs
De Ysbreeker	3	3	3 SKUs
Hannekes Boom	1	6	5 SKUs
Waterkant	2	3	4 SKUs

68% cross-sell headroom across existing accounts. Average venue carries 1.8 of your 14 brands.

Four ways distributors use this

Each starts with a problem your commercial team faces this quarter.

Expand

Cross-Sell Expansion

Account carries your gin but not your tequila. You don't know.

Top 200 accounts with immediate adjacent-SKU potential, ranked by fit.

Expand within existing accounts. Highest ROI, lowest effort.

Prioritize

Territory Prioritization

2,000 HoReCa accounts in the territory. Where does the rep go first?

Venues ranked by penetration gap, competitor exposure, and category headroom.

Field team works data, not intuition. Fewer visits, more conversions.

Segment

Chain vs Independent Strategy

Chain compliance vs independent flexibility - same playbook doesn't work.

Menu compliance rate across chains. Independent adoption by city and concept.

Two strategies, each backed by venue-level evidence.

Report

Supplier Reporting

Brand owner asks: "Where are we listed?" You check ERP. They want menus.

Venue-level proof of menu presence, pricing, and competitive context.

Strengthen supplier relationships through transparency. Prove your value.

What you receive

Scope depends on your portfolio, territory, and account structure.

Portfolio Snapshot

Total venue penetration per brand
Category penetration per SKU
Chain vs independent split
Cross-sell gap summary
Google Sheet + PDF

Learn more

Account Expansion Map

Prioritized venue list
SKU opportunity per account
Competitive presence indicators
Territory-level breakdown
Google Sheet + PDF + methodology

Get started

Ongoing Monitoring

Portfolio growth tracking
New competitor placements
Lost listings alerts
Quarterly territory reports
Custom reporting cadence

Talk to us

Make every field visit count

When HoReCa coverage is fragmented, territory planning determines ROI. Data-driven account targeting reduces wasted visits and improves activation efficiency.

Your field team already has the relationships. We show them where the opportunity is.

Fewer visits per conversion when reps target accounts with confirmed gaps instead of cold-calling.

+2.4

SKUs per account expansion potential identified in typical portfolio audit.

48h

From request to territory plan. Not weeks of field research - data-ready activation targets.

Without menu-level visibility, portfolio growth stalls

Portfolio complexity

More brands, more categories. Less visibility per SKU.

Premium competition

Limited menu space. Every slot is a battle.

Supplier pressure

Brand owners want proof of execution, not shipment reports.

Field cost inflation

Wrong visits cost money. Data-driven routing saves it.

Questions from distributors

Do you cover chains and franchise groups?

Yes. Chains and independents are tracked separately, so you can compare compliance rates, category depth, and competitive context across both segments.

Can we filter by category and SKU?

Every report is structured by brand, category, and SKU. You can drill down from portfolio-level to individual product placement per venue.

How often is data refreshed?

Netherlands venues are re-parsed on a rolling basis. Most data is less than 8 weeks old. Every record carries a timestamp so you know exactly what you're looking at.

Can reports be shared with suppliers?

Yes. Reports are delivered as Google Sheets and PDFs - ready to share with brand owners. We can white-label or structure supplier-specific views on request.