Independent menu intelligence across thousands of HoReCa accounts. Validate positioning, category strength, and competitive reality before you advise.
| # | Brand | Venues | Penetration | Avg price |
|---|---|---|---|---|
| 1 | Tanqueray | 312 | 6.4% | EUR 9.50 |
| 2 | Bombay Sapphire | 247 | 5.0% | EUR 9.00 |
| 3 | Hendrick's | 194 | 4.0% | EUR 11.50 |
| 4 | Beefeater | 156 | 3.2% | EUR 8.50 |
| 5 | Bobby's | 89 | 1.8% | EUR 10.00 |
Most strategy decks rely on shipment reports and panel surveys. That covers volume and category trends, but not what actually ends up on the menu, at what price, next to which competitor. We fill that gap with venue-level menu data across thousands of accounts.
Each adds a layer of evidence your competitors don't have.
Structured for integration into your deliverables. White-label available.
Every data point traces back to a real venue menu. We parse, normalize, and structure - so you can model, compare, and advise.
Venue websites, PDF menus, and Google Maps photos processed with Visual AI. Every item, every price.
"Hendricks", "Hendrick's Gin", "Hendrick's" resolve to one entity. Consistent across 7,000+ venues.
Cocktail names mapped to required ingredients. Brand mentions cross-referenced. Unspecified slots flagged.
Every data point carries a parse date. You know exactly how current each record is.
Premium categories splitting. Assumptions don't hold.
Ingredient visibility shapes brand strategy.
Investors and boards demand proof, not projections.
The consultant with venue data wins the engagement.
Yes. We provide raw data and structured reports that you can rebrand for your client deliverables. Custom formatting available on request.
Individual venue level: name, address, Google rating, menu items, prices, brands, cocktail ingredients, competitive context. Filterable by city, concept, price tier.
All data is delivered as structured Google Sheets. We can also provide CSV or JSON for integration into your analytical tools.
Netherlands is our deepest market with 7,000+ venues. Belgium, Luxembourg, Germany/Austria/Switzerland, and Denmark are expanding. Custom geography requests available.
Request a sample category report for your next client engagement.