From fast market validation to full execution intelligence and ongoing monitoring. Scope determines investment - we design it together.
Five variables. Each adjusts the scope and cost.
One country vs multi-market rollout
Single brand vs full portfolio
Basic presence vs cocktail + ingredient decoding
Target list vs full competitive landscape
One-off snapshot vs quarterly tracking
Start with validation, scale to execution, add monitoring when you need continuity.
Multi-country coverage, multi-category portfolios, and enterprise integrations are handled as scope extensions of the above models. We design scope collaboratively based on geography, brand count, category depth, and monitoring cadence.
Every engagement includes structured, actionable deliverables.
Google Sheet with venue-level data: name, address, rating, menu items, prices, competitors, gap indicators.
PDF with key findings, competitive positioning, and recommended actions. Ready for internal presentation.
Visual penetration analysis, brand stacking, cocktail slot breakdown, and price distribution by city.
Scope varies significantly. A single-brand snapshot for one city is different from a multi-category competitive landscape across a country. Ranges reflect real project variation.
Geography (multi-country vs single market) and output depth (target list vs full competitive landscape with cocktail decoding). Brand count has a smaller effect.
Yes. Most clients start with a Market Reality Snapshot to validate the data, then expand to Execution Intelligence or Strategic Monitoring once they see what's possible.
Additional markets are handled as scope extensions. Each market has its own coverage depth and venue count, which scales the investment proportionally. We scope this collaboratively.
Strategic Monitoring naturally lends itself to annual scope. Multi-market clients typically work on 12-month frameworks. We're flexible on structure.
Tell us your brand, geography, and what you need. We'll scope it and send a clear proposal.