Start with a one-time market scan. Subscribe when you need ongoing competitive tracking. Every plan delivers venue-level data no one else has.
For context: NielsenIQ CGA on-trade subscriptions start at EUR 50K/yr (survey panel, no venue-level data). GroundSignal charges $245K/yr for US menu data. No equivalent exists for European venue-level menu intelligence.
Five variables, not a feature checklist.
Brand presence vs cocktail-level decoding
One market vs multi-country rollout
Single brand focus vs full portfolio
PDF report vs field-ready exports and alerts
One-off snapshot vs quarterly tracking
Every plan includes structured, actionable deliverables.
Google Sheet with venue-level data: name, address, rating, menu items, prices, competitors, gap indicators.
PDF with key findings, competitive positioning, and recommended actions. Ready for internal presentation.
Visual penetration analysis, brand stacking, cocktail slot breakdown, and price distribution by city.
Self-serve platform with brand search, gap analysis, cocktail decoding, venue explorer, and real-time alerts.
Yes, that's what Market Scan is for. One brand, one market, full competitive landscape. No subscription required. Most clients start here and upgrade to Intelligence once they see what's possible.
CGA and IWSR give you market-level estimates from surveys and panels. We read actual venue menus - every brand, every price, every cocktail ingredient. You get venue-level precision, not statistical projections.
The Netherlands is our deepest market with 9,000+ venues parsed. We can spin up any European market on demand - same pipeline, same depth. Ask us about your priority markets.
Absolutely. Your scan data carries over - no re-processing needed. Upgrading adds ongoing tracking, cocktail decoding, and quarterly refresh on top of your existing baseline.
We re-parse venue menus every quarter to track changes: new listings, lost placements, price moves, seasonal menu rotations. You get a change report showing what moved since last quarter.
Enterprise plans include multi-market coverage by default. For Intelligence clients adding a second market, we offer volume pricing. Contact us to discuss your geographic scope.
Start with a Market Scan. One brand, one market, full competitive picture.