Where you're listed, where competitors win, where slots are open.
Real menu presence across 7,200+ on-trade venues.
Your distributor reports shipments. CGA tracks sales panels. SharpGrid runs a digital census. None of them decode what's inside the cocktail, which brand fills each ingredient slot, or when a substitution happens. We do.
You pay for market-level trends. We add the venue-level detail those reports can't give you.
A premium cocktail bar and a student pub can both have 4.8 stars on Google. Only one is right for your EUR 45 single malt.
We profile every venue across type, tier, price level, drinks focus, and full pour list. So your field team visits the right accounts, not just the nearest ones.
422 NL venues serve Espresso Martini. In fewer than 5%, the coffee liqueur brand is named. That's 400+ venues where your brand might be poured - or your competitor's - and you don't know.
See how cocktail decoding works →Multi-brand companies lose revenue when venues buy one product but not another. Your gin is on the menu - but your tequila isn't. The account already buys from you. The conversation is warm.
We map cross-sell gaps across your entire portfolio, venue by venue.
A menu says "Gin & Tonic" - but which tonic? Most venues don't specify. Your mixer brand disappears inside the cocktail name.
The same pattern applies across soft drinks, tonics, craft sodas, non-alcoholic spirits, and beer. If the category exists on menus, we track it.
Each starts with a problem your field team faces this week.
Scope depends on your brand, category, and geography.
"A brand assumed coverage in 200 NL venues. Menu data confirmed 47. Of 422 Espresso Martini venues, their coffee liqueur appeared in 12. 153 open slots identified. Field activation plan delivered in 48 hours."
Every venue is a brand decision.
Shipment data is not menu reality.
Wrong visits waste money.
More brands, less visibility.
First report shows where you are. Monitoring shows what changed - venues gained, venues lost, price adjustments, new competitors. Every quarter or on demand.
Netherlands venues are re-parsed on a rolling basis. Most data is less than 8 weeks old. Every record carries a timestamp.
Both. Chains are filtered separately from independents so you can target each segment differently.
Yes. Google Sheet with venue-level data - name, address, rating, menu items, prices, competitors. Ready for your CRM or field planning tool.
We map cocktail names to required ingredients, then cross-reference with explicit brand mentions on the menu. Where the brand is unspecified, we flag it as an open slot.
One brand, one country. We'll show you what we find before you commit to anything.