We prioritize structured, high-density HoReCa ecosystems over shallow global scraping. Every venue is parsed, normalized, and timestamped.
The Netherlands is where Keggly Insights is built and battle-tested. High HoReCa density, strong cocktail culture, premium brand competition, and transparent online menu availability make it the ideal proving ground.
Tracked = venue menu parsed, items extracted, brands normalized, records timestamped. Not scraped headlines - structured intelligence.
We expand based on client demand and portfolio relevance. Same methodology, same depth.
Cross-border portfolio relevance for NL distributors and brands. Strong urban cocktail concentration in Brussels, Antwerp, Ghent.
Premium-focused DACH clusters. Major city coverage in Berlin, Hamburg, Munich, Vienna, Zurich.
Nordic premium cocktail culture. Copenhagen as primary focus with Aarhus and Odense secondary.
We can scope coverage for any European market with sufficient online menu availability.
Expansion prioritized by client portfolio needs and menu data availability.
Not every venue matters for every brand. We classify venues across multiple dimensions so you can target precisely - by type, positioning, category focus, and geography.
This enables tier-based activation, city-level penetration mapping, and concept-matched targeting.
Independent vs chain. Different compliance patterns, different approach.
Cocktail-forward, beer-focused, wine-led, food-primary. Derived from actual menu composition.
Derived from menu prices. Budget, mid-range, premium, luxury.
Google rating, review volume, urban density cluster. Proxy for venue quality and traffic.
We extract and normalize across all major beverage categories. Cocktail ingredient decoding adds depth beyond simple brand listing.
Category expansion follows client demand and cocktail structure mapping. If it's on a menu, we can parse it.
Menu intelligence loses value with age. We maintain freshness through rolling re-parsing and transparent timestamping.
We don't claim every venue everywhere. Deep, structured coverage of focused markets.
Every data point traces to a parsed menu source. No estimates, no interpolation, no "likely listed".
Menu presence, not back-of-house stock. What's listed, not what's stored.
We track presence and pricing. We do not estimate pour volumes or sales.
Coverage is focused on execution-critical venues where brand decisions are made.
Tell us your brand and geography. We'll show you what we already cover and what we can add.