Not distributor estimates. Not panel projections. Actual menu presence across 9,000+ on-trade venues - by city, venue type, and price tier.
Your distributor says you're in 500 venues. That means 500 venues ordered your product. It doesn't mean 500 menus list your brand. The gap between shipped and served is where brand equity disappears - and it's invisible in every supply chain report.
Every venue with a parseable menu, observed directly. No statistical extrapolation. 9,000+ NL venues and growing.
Where are you strongest? Which cities have gaps? Restaurants vs bars vs cocktail bars - different dynamics.
Multi-brand view: which of your brands have menu presence, which are invisible? Compare across your entire portfolio.
Real presence numbers to validate distribution investment.
Portfolio-level view of where brands actually land on menus.
Category penetration by city and venue type.
Request a brand report and see exactly where your brand appears on real venue menus - and where it's missing.