Menus change. Brands get substituted. Prices shift. Without continuous monitoring, you find out at the next quarterly review - if there is one.
You paid a listing fee to be house pour. Three months later, the venue prints a new menu. Your brand name is gone - replaced by "House Vodka" or a competitor. Distributor data shows a slow decline in volume. The menu shows exactly what happened - and when.
We call it silent substitution. It's invisible in every data source except the menu itself.
New listings, delistings, substitutions - detected automatically. Know when a venue adds or drops your brand.
Price changes per venue. Competitor pricing shifts. Spot underpricing or competitive pressure early.
Track new brand rollouts. Are menus updating after distribution? Measure activation velocity.
Don't lose a placement without knowing. React the same week.
Track launch progress. Is distribution converting to menu presence?
Market-level view of competitive shifts. Where are competitors gaining?
Request an alert demo for your brand. We'll show you what menu changes look like in real time - and what you've been missing.