Cocktail Intelligence

73% of cocktails don't name the spirit. That's your opening.

Menus say "Espresso Martini." They don't say which vodka, which coffee liqueur. We decode every ingredient slot across 9,000+ venue menus.

The invisible brand battle

A venue serves 12 cocktails. Each cocktail has 2-4 ingredient slots. Most slots don't name a brand. That means:

  1. The venue has no brand loyalty for that slot - first mover wins
  2. Your competitor might be the unnamed pour and you'd never know
  3. This is invisible in every other data source - CGA doesn't parse ingredients, SharpGrid confirmed no ingredient attribution
Espresso Martini - decoded [DEMO]
422 NL venue menus
Vodka Base spirit
93% unspecified
Coffee liqueur Liqueur
95% unspecified
Espresso Mixer
On menu
Simple syrup Sweetener
Implied
93% of venues don't name the vodka. That's 392 activation targets.

What we show

Slot Attribution

Which brand fills which ingredient slot in which cocktail at which venue. Named brand = confirmed. No brand = open territory.

Open Territory Maps

Venues where your spirit category is poured but no brand is specified. These aren't competitive battles - they're first-mover opportunities.

Competitive Displacement

Venues where a competitor brand fills the slot. Patron in the Margarita, Havana Club in the Mojito. Know before you visit.

Who uses this

Trade Marketing

Which cocktails carry my brand? Where are activations working?

Brand Ambassadors

Which venues to visit for tastings? Where is the slot open?

Category Managers

How do cocktail trends affect my spirit category?

See your brand's cocktail presence

Request an ingredient analysis for your spirit brand. We'll decode the cocktails where you should be - and where you already are.

Request ingredient analysis See all capabilities